10 June 2008

For Young Minds ?

From May 26th, Deccan Chronicle has started circulation in Bangalore. The ad-department of the newspaper is trying all possibles ideas in the box to attract young audience.

One of the recent hoarding was a ad depicting a lady with news printed on her back. Will this create loyal subscribers? only coming time can tell.

What's on your back ?
Read my back.

A few days back I got a invitation copy the paper while traveling in a BMTC volvo bus. At initial glance the newspaper looks more like a hybrid of regular newspaper and a tabloid. Need to have a look at more editions to make proper judgment.

Read more about my opinion at bangalore.metblogs.com

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